I’m a designer/developer and recovering vanlife enthusiast based in Sweden. Over a decade of helping clients get out of their users’ way — lately, increasingly by just building the thing myself.
Contact me if you'd like to work together.
Kaisa formerly Freespee
Kaisa is creating a platform to design and automate personalised customer experiences, helping businesses craft better buying journeys for high-consideration purchases.
Cytiva formerly GE Healthcare
Cytiva is advancing the development and manufacture of life-changing therapeutics with innovative tools and technologies that empower the biopharma industry.
Husqvarna
Husqvarna craft innovative tools and solutions that empower professionals and homeowners to shape and maintain outdoor spaces with precision and ease.
Previously…
Prior to relocating to Sweden from London, I held a wide range of roles in the tech field. I led a team of 10 designers/engineers working on MedTech projects, and led the design team that worked on Britain's first passenger-carrying drone. At Black Kite Technology, I worked in a small team to create military flight simulators, developing both physical platforms and supporting digital systems like instructor interfaces and simulation management tools, all designed through extensive user research to ensure effective training for military personnel.
I also embarked on entrepreneurial ventures, founding a flight simulation tech startup called Simly, which exhibited at WebSummit and attracted funding interest from a VC firm specialising in hardware. Additionally, I founded a cross-disciplinary design/development consultancy called DTID that ran for about 8 years and served as the vehicle for my freelance work.
Built for myself
BeepOff
AI receptionist for businesses that can't always pick up the phone. Built for a hair salon whose stylists start the day with gloved hands full of bleach chemicals — and clients who don't care.
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CMD+CTRL Club
A random Mac shortcut you probably don't know — like holding Option while taking a window screenshot to remove the drop shadow. Someone set it as their new tab page. It has a few daily active users.
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Seneca Says…
Ask Seneca a question, get stoic wisdom. I wanted sarcasm; he gave me profundity. During a job interview, the hiring manager used it and asked "Should we employ Danny?" Seneca said no. I didn't get the job.
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Ellips
Generative art with circles. Saw something beautiful and static; made it interactive and configurable. Import and export settings to share what you've made. 200 views on Twitter, 6 likes.
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Bookshelf
An isometric bookshelf of physical books I own. Hover to pull one out and see more of the cover. No problem solved — built because the interaction felt worth building.
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